7 Digital Marketing Trends Coming 2023
Digital marketing has been the driving force when it comes to sharing your business with the world. As new trends emerge, digital marketing will also transform. What does this mean for PR professionals? It means that PR pros will have to make sure they are implementing some of these trends to continue to help their clients build brand awareness.
Here are some of the trends coming in hot for the new year:
1. USER GENERATED CONTENT IS GROWING
In our previous post we talked about how consumers are demanding for authenticity. Here’s the perfect example. For 2023 you will continue to see the rise of UGC (User generated content) being employed across marketing strategies for brands.
2. REAL-TIME MESSAGING
Personalization will be key. Consumers are getting used to instantaneously receiving information so it means that you will have to be able to respond quickly to your customer base.
3. VIDEOS, VIDEOS, AND MORE VIDEOS
Videos will be the primary way to attract users. As we all know video has been a proven method in which users are consuming information. It’s a great way to promote your business and share selling points that make you unique.
4. INFLUENCER MARKETING STILL POPULAR
Influencer marketing is going to continue to grow in 2023. It’s still a must have staple in your marketing strategies.
5. DON’T DITCH EMAIL MARKETING
Email marketing is a tried and true classic. It’s still a great way to reach qualified customers who are interested in hearing from your brand. Make sure to have a solid email marketing strategy in place that will work alongside your other marketing initiatives.
6. AI MARKETING
This will be a great way to store and collect user data. It’s also a great way to automate and execute some of your marketing. It also uses data analytics to make sure you are targeting the right audience.
7. RISE OF DIGITAL MARKETING AGENCIES
You will see a rise to outsourcing digital marketing agencies in 2023. By outsourcing to digital marketing agencies, it will help you deploy innovative technologies and strategies to expand your business.
However you choose to approach digital marketing, it’s important to know that you need digital marketing for the survival of your business. Today every company has an online presence and it’s important to know how to leverage it in order to maximize your efforts.
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