Brand Storytelling is an art form that every brand should master. In today’s world it not enough to just have a product that’s competitively priced. Your brand needs more.
The concept of brand personality is something that is very relevant in today’s world. The consumer wants to feel like they’re connecting to brands in a human way. Even though you may be tweeting or posting, customers still want to feel like there’s a real person behind all that.
The culmination of share and experience economy may slowly shift to Virtual Experience as a new brand definition. Though virtual is still in it’s infancy we see a rise of tech companies preparing for the next wave of snazzy tech obsession, from the Google Tilt Brush to Alibaba’s VR & AR shopping experience.