8 Influencer Marketing Trends In 2023 You Need To Know

It’s trends season, as we round out 2022 and get ready to usher in 2023. Now is the time to start looking at what’s hot and what’s not in. We know that the pandemic has opened up new ways in which we communicate. What used to work is no longer and we have to be nimble to embrace the changes. Whether we like it or not, the digital landscape is changing. As the industry matures the voices shaping the online culture will have to change alongside. 

Influencer marketing is an industry that was deemed to stay over 8 years. The truth is, influencer marketing has become a staple in marketing strategies across industries. So what’s in store for influencer marketing in 2023? Here’s the list of what you need to know. 

1. STORYTELLING IS MORE IMPORTANT 

With so much media deemed “fake news” consumers are demanding for authentic reporting and content. It’s going to be about how you will tell your story. Showing vulnerability in the marketplace will allow people to better connect with you. 

2. LONG TERM PARTNERSHIPS

The days of the one off campaign are gone. More and more brands are looking not just for authentic partnerships but long term partnership with influencers. Especially partnerships where the influencer believes and understands the product. If you don’t treat influencers well, they will be turning to you competitors. 

3. CELEBRITIES 

Yes, you heard it right. Celebrities are still going to be a staple part of influencer marketing. This method of celebrity endorsements isn’t going out of style. 

4. MICRO INFLUENCERS ARE KEY

For consumers, they want to be able to connect with influencers that are just like them, “ordinary people.” Brands will have to incorporate micro influencers in order to reach their target audience. 

5. ECONOMY CONSCIOUS CONTENT 

Be sensitive in creating content that is pushing for consumerism. Instead, work with your influencer to create content that reframes the content from an economically friendly perspective. 

6. CALL OUT CULTURE 

Do know that call out culture will be prevalent especially in the younger generations. Influencers need to be aware that if they have any skeletons in the closet it will come out. As for brands they must carefully vet influencers to circumnavigate any controversies. 

7. SPOTLIGHT INFLUENCER GENERATED CONTENT 

In light of consumers demanding more authentic content, spotlighting influencer generated content (ICG) will become a common practice with brands. This will also help brands maximize their investment. 

8. MULTI PLATFORMS

Influencers will be using multi-platforms opting for more flexibility than relying on a single platform. Which means it will allow them to take advantage of emerging platforms and multiple income streams.

Influencers will continue to use a variety of strategies to interact with their audience such as call-to-action, live videos, questionnaires, blogs, and contests to interact with the audience. Which means that brands will have to be nimble and stay on top of emerging trends. 

FOR MORE PR RESOURCES CLICK LINK HERE