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BRANDING AGENCY

HUMANIZING BRANDS THROUGH EXPERIENCES

"BRAND EXPERIENCES THAT TAP INTO HUMAN EMOTIONS EVOKE CURIOSITY" - THE CHI GROUP

ABOUT our agency

Consumers today are experience collectors. We believe that if brands deliberately design the customer experience it not only evokes curiosity but it allows brands to stand out from their competitors. What The Chi Group brings to the table is helping brands stand out through unique experiences, daringly customized strategies, and ability to execute on your brand's vision. Our approach has been called boldly creative and the disruptors of the status quo. Branding isn't just about a pretty logo, sexy websites, beautiful fonts, and colors, it's a package of so much more.

THE FORMULA

This is how we make branding magic happen

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1. THE BRAND AUDIT

We check your brand's pulse, where it stands in the market, and analyze where your brand can improve. 

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2. THE BRAND PERSONALITY

We help craft a brand personality that focuses on your brand's style, messaging, and story. 

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3. HUMANIZE BRANDS

We put everything together and develop unique strategies to take your brand to market where it will engage and evoke curiosity.


LET'S WORK TOGETHER

If you need help with a project or want to learn more about The Chi Group, feel free to schedule a call with us. 


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MEET THE BRAINS BEHIND THE BRANDs

That's our founder, Connie Chi. She's not just the brains behind our agency but she also hosts a weekly podcast called, The Brand Academy Podcast where she dishes out her secrets on marketing and branding acquired over 17+ years (that's a really long time). She'll also be leading "The Brand Workshop" in NYC.

Personal Motto: Life's boring if you always follow the rules

Her Best Secret: She's an INTP personality type (but no one can tell)

Her Secret Weapon: She's trilingual

Biggest Weakness: Her 6 year old furbaby she calls her son (he's a dog)

 

Interested in joining Connie at The Brand Workshop in NYC? 


don't take our word for it

[ SEE WHAT OTHERS ARE SAYING ]

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Not for profit organizations can at times be challenging because of lack the financial support and budgetary constraints. The Chi Group provides the branding expertise to assist in establishing contacts and brand messaging ... even more impressive is that they truly understand their client’s operation and proactively both recommend and implement improvements in areas that add value. As a branding firm, we are very impressed and highly recommend The Chi Group to build your brand.”

Rick Davy - Director of BK Style Foundation/Fashion Week Brooklyn

 
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"The Chi Group took my concept and truly turned it into a brand. They knew exactly how to capture our brand's personality, look, and feel- they are like The Brand Whispers." 

Lily Chiu- Founder of Lilique Event Management

 
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"Through working with Connie and The Chi Group I've gained a lot of confidence when it comes to working with brands. I feel like I have the tools I need to discuss many of the topics influencers shy away from." Kayla Mochi- Influencer/Blogger

 
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"The Chi Group helped us build a brand from nothing by creating unique customer experiences for us and coming up with creative strategies taking our brand to the next level." 

Island Spa & Sauna