14 Essentials Every Press Kit Needs

The press kit has long been a staple in the public relations world. It’s essentially a curated set of assets and resources used to communicate your brand for anyone interested in telling your story. This toolkit can be used to paint an accurate picture of your brand. 

These days press kits can be easily created digitally, which makes it easy to share. Before you create a press kit, understand that in the industry a press kit can be referred to in different ways. It can be referred to as a press kit, media kit, digital press kit, electronic press kit or EPK. If you’re wondering who should have a press kit, well essentially anyone who is a brand or any business. 

Let’s take a look at what you need to include in your press kit. Keep in mind that various industries may have other information you will need to include. These touch points below must be included in your press kit. 

• Boilerplate: Details about your company. Journalists usually will pull from the boilerplate to include in articles or to give them context about your business. 

• Biography: You don’t need long paragraphs here, just a few sentences about your team 

• Quotes and Testimonials: Share some of the real experiences from people who use your product 

• Logos: Include a few variations of high resolution logos that journalist can easily pull from 

• Hi Resolution Photos: You can include product shots or photos of your recent brand campaign

• Contact Information: This is important, make sure you include your email and a phone number where journalist can reach you for more information

• Socials: Let people know where they can find your across your active social media 

• Product/Service Fact Sheet: A list of your products or services that your business offers 

If you’re wondering what else you can include in your press kit, here’s some bonus tips. Whatever you choose to include you MUST make sure that it’s relevant to your business and brand. 

• Press Coverage: Share some past press coverage you received 

• Client List: You can include a shortlist of clients you worked with. Make sure the you mention the most notable clients

• Awards and Accreditation: Show off your awards and accomplishments

• Video and Audio Content: This could be helpful for filmmakers, actors, musicians, or podcasters. This can be used to showcase some of your previous work or projects 

• Case Studies: These are created to further showcase what your business or brand can do and how you helped others reach their goals. 

• Company History: You can include background details about your company’s details and timelines

Remember a press kit is critical to advancing your brand message. You get to tell your story the way you choose. Now it’s time to compile all your best resources, materials, and photos to help create a stellar press kit. 

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