Optimizing Your Social Media Strategy For The Holidays

The holidays are upon us, and you know what that means. It’s time to align your social media marketing strategy with the season! To stand out among your competitors, you need to do a lot more than simply offering discounts. 

Optimizing your social media strategy for the holidays is essential for increasing brand awareness and skyrocketing your sales. Our marketing experts at The Chi Group have rounded up the top tips to help your business sleigh the competition this holiday season. 

Here are the top 4 tips for optimizing your social media strategy for the holidays: 

1. Research, Research, Research

Before you start creating holiday social media content, it’s essential to do research. This means not only researching your competitors, but researching your holiday content from previous years to see what worked and what didn’t. Conducting thorough research can help you decide how to move forward with this year’s holiday social media campaign, as well as guide you on what not to do. 

2. Give Your Brand a Holiday Makeover 

Customers want to see their favorite brands get into the holiday spirit, so don’t shy away from giving your brand a holiday makeover on social media. Change your social media avatars to holiday-inspired photos, post holiday-themed marketing photos of your products to your feed, and showcase your appreciation for your customers. When people see that you’re getting into the spirit of the season, they’re bound to fall more in love with your brand. People love authenticity, and showing holiday spirit helps to give your brand a more authentic face. Make sure you’re using consistent fonts, imagery, and hashtags across all of your social media platforms. Consistency is key!

3. Team Up With Influencers 

With large audiences made up of loyal followers, influencers are some of the most effective tools you can leverage to enhance brand awareness and optimize your profits. Consider collaborating with influencers for Instagram story takeovers and feed posts to garner more attention for your brand during the holiday season. People are always looking for new gift ideas for their family and friends, and are much more likely to trust the opinions of their favorite influencers. When looking for the right influencers to team up with, study their niche to ensure that their followers align with your target audience. 

4. Use This Time To Give Back

Yes, this time of year is a time when people can expect heavy discounts and holiday-themed gift ideas. That being said, it’s also a time when people are in “family” mode. This means that consumers want to see the human side of your brand, which includes everything from engaging with your followers to giving back to the community. Nowadays, people are gravitating to purpose-driven brands that share their values. The holidays are the perfect time to define your brand mission by giving back to a charitable organization that aligns with your brand. This is a great way to make a difference, engage with your community, and ultimately optimize your profits. 

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