4 Instagram Trends You Need to Know For 2022
It’s a new year which means new trends are coming in. PR pros know that they need to be ahead of the curve in order to help their clients win, both online and offline. Instagram is a forever fluid social media platform that is constantly evolving. As we continue to see the steady uptick of all things digital, here are the 6 major Instagram trends that you need to know about for the new year.
1. The Great Video Merge
We all know that video content is undoubtedly the most popular feature on Instagram. In the coming year there’s a good chance that IG will move to a more unified approach with feed videos, IG stories, and reel. In fact, Instagram has been quietly testing a vertical version of their Instagram stories feed.
2. Creator-Led Shopping
What does this mean? Instagram will widely roll out a native creator affiliate program in 2022 which allows influencers of all sizes to sell products on behalf of brands. It will allow influencers to find products they love, share it with their followers, and influencers get to earn commission for the products they push all inside the app. This will nix the need for contracts and complex agreements.
3. Video Memes Are Coming in Hot
Video memes are similar to static memes but it is more engaging. Instagram will continue to prioritize the short form videos over the long form videos, hence the success of video memes. Another note to take on video memes is that it can also help with viral content creation.
4. Brand Personalities Are Key
It’s no longer about just having a pretty looking static post anymore. Now it’s more about making an impact and community conversations. Make sure to bring your voice to Instagram whenever you post.
There you have it, just like that 2022 ushers in some new trends to keep up with, as if there wasn’t enough already. Nonetheless it’s important to know the trends in order to get a leg up over your competition, whether it’s on social or even simply in business. Time to ring in the new year with these new Instagram trends as we all continue to build our social media footprint.
For more PR resources CLICK HERE
