4 Marketing Challenges Brands Are Facing in 2020

It’s a new year which means new challenges to tackle, especially for brands. The consumer landscape is constantly changing at a speed we no longer can ignore. Brands have to be nimble and flexible especially in their marketing approaches on top of being creative. In 2020 brands will be facing some new challenges while others will still be the same since 2019. Yes, the struggle is real but the opportunities are plentiful. 

Here are the top 4 marketing challenges brands are facing in 2020: 

1. Humanizing Brands

Vulnerability is beautiful, Is it really? Of course, because vulnerability has become a brand all onto itself. It’s a topic that is being strongly embraced as a culture around the world. We are now seeing the power of being vulnerable yet still, brands are not brave enough to go there. Vulnerability has the ability to connect not just people to people but also people to brands, therefore creating a “tribe.”  

2. Attribution 

Brands might know where their traffic is coming from whether its search, social media, etc. but they don’t have a sure-shot way of knowing how customers have heard of them. The challenge is that with so many brands we are also doing offline experiences it becomes hard to tell if customers are learning about them offline or online. 

3. Growing Multiple Audience 

It’s true, brands will now have multiple types of customer personas that will be purchasing different types of products within your brand. So it’ll be a constant juggling act to understand each type of customer and their journey through your brand experience. 

4. Optimizing Robotics 

Samsung’s recent unveiling of “Ballie” is now going to be something interesting to watch how marketers and brands will build robotics into their customers’ brand experience. Ballie is a new personal care/ personal assistant that follows you around and determines what you will need before you even realize it. The challenge for marketers is whether or not they will be able to utilize the data collected through robotics to design better experiences.