5 Free Market Research Tools That Will Help You Uncover PR Insights

In a world where gaining attention from your consumers is key, you must know the details before you know where to begin. Insights and data has become an important part of not just marketing efforts but also PR efforts. For example, gaining insights before you launch a new product can help save you time and money. You need to know what’s hot and what’s not in the market before you go all in. 

So where would you find this information when you don’t have a hefty budget for market research or even putting together a focus group? Fret not, the internet can be a great resource to gain information. 

1. GOOGLE TRENDS 

This free tool can help you see what’s trending and what questions are being asked around your industry. It also tells you what people are searching for with a great deal of insights. 

2. FACEBOOK PAGE INSIGHTS 

It tells you a great deal about your audience and the health of your pages. This option also shows you engagement, who liked your posts, which posts are performing well, and more. They also offer courses to help you better understand your metrics. This feature is only limited to Facebook pages. 

3. THINK WITH GOOGLE
This little known free tool is a library of facts and figures based on Google’s own data plus other research. The site is split up into 4 areas: consumer sights, marketing strategies, future of marketing and tools.  

4. US CENSUS

Yes, you hear it right. The US Census allows you to filter through different data points such as age, demographics, location, and income. This helps give you insights into certain areas around the United States. 

5. LIVING FACTS 

This tool is limited to the United States and brought to you by Pew Research Center. It provides a broad overview of how Americans are living today. It not just has statistics and infographics but it also includes research and videos for you to understand the American consumer. Keep in mind that the information here is broad and just an overview. 

Whether you use these tools for market research or for PR, the information you’ll find will help you narrow down your efforts. These tools are important for PR pros to have in their toolbox, it helps you and your clients benefit the most from what’s happening in the marketplace. 

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