The Importance of Hashtags in PR
Hashtags are nothing new to the social media scene, but many people still don’t understand the crucial role they play. Much more than a simple metadata tag, hashtags hold the power to connect your brand’s thoughts with a much larger audience.
Often used to promote user engagement and create value for a business on social media, hashtags have become increasingly important to brand success in recent years. What started as a fun trend has become a necessary component of content strategy.
With millions of posts on social media platforms like Instagram and Twitter, standing out can be a challenge. Hashtags enable businesses to increase their brand visibility in an easy, searchable way. Let’s dive a bit deeper into how hashtags can help your business and break down the different types of hashtags.
The Power of Hashtags
Hashtags can be a powerful PR tool when used the right way. They enable brands to extend their reach and social media presence beyond just their followers. By joining the major trending topics across social media platforms like Twitter and Instagram, your brand can connect with a larger audience and reap the benefits of greater visibility.
With more visibility, your brand is able to create a broader audience, which in turn will increase the likelihood of new leads for your business. By conducting hashtag research and keeping your finger on the pound symbol, you can ultimately increase profitability levels for your business.
Types of Hashtags
Before diving into the world of hashtags, it’s important to understand the key differences between the three primary types of hashtags that exist.
Brand Specific Hashtags: These are great for creating a lasting impression with your audience. They should be unique, memorable, and representative of your brand’s personality. These types of hashtags are perfect for promotions and events, both short-term and long-term.
Campaign Hashtags: Best when used for a specific product launch or ad campaign, these types of hashtags help to promote user engagement surrounding your campaign. Campaign hashtags hold the power to increase brand awareness and generate a larger reach for your campaign. Many companies will even hold social media giveaways in association with a campaign hashtag to increase usage of the hashtag.
Trending Hashtags: These can be tricky. Trending hashtags are the hashtags currently being used by millions of users across a social media platform. Oftentimes, trending hashtags are related to current events going on in the world. Before taking part in a trending hashtag, it’s important to ask yourself if your brand can bring value to the hashtag. If so, it can be a great tool in expanding your reach. If not, your post will likely just get swallowed up in a sea of other posts.
Hashtags can be a tremendous PR tool in promoting user engagement, increasing brand awareness, and improving the overall success of your business. If you want your business to thrive both on and off social media, make sure you understand how to use this powerful tool to your advantage.
FOR MORE PR RESOURCES CLICK HERE
