How To Write The Perfect PR Pitch
Are you tired of sending out mediocre PR pitches that never get a response? You’re not alone! PR professionals all around the world send out pitches on a daily basis that get tossed into spam without a second thought. Today, our award-winning team at The Chi Group is sharing some of our top tips on how to write the perfect PR pitch. If you’re ready to up your game and start getting responses on your pitches, keep reading. Here are some tips on how to write the perfect PR pitch:
1. Keep It Short & Sweet
One of the biggest mistakes you can make when crafting your PR pitch is turning it into a novel. You might think you need 1,000 words to convey your message, but we can guarantee that nobody is going to read that. If you want to know how to write the perfect PR pitch, an important place to start is the length. Your pitch should not exceed more than 150-200 words at most.
2. Create A Solid Subject Line
There’s an old saying that goes ‘never judge a book by its cover.’ A nice sentiment, but it most definitely does not apply here. The subject line of your email is the first aspect of your pitch that anyone will see, so make it a good one. Try to summarize the most important part of your pitch into roughly 36-50 characters (the sweet spot) and turn it into a killer subject line. The goal is to pull people in and pique their interest, rather than turning them away with a weak subject line.
3. Understand Your Audience
When learning how to write the perfect PR pitch, one of the most important pieces of advice we could offer is to understand your audience. Keep in mind that you are not writing this pitch for you, you’re writing it for them. Don’t just make sure it’s relevant to the recipient, make sure they know why it’s relevant to them.
4. Build a Relationship
Whoever you’re sending your PR pitch to is likely getting about a hundred of them on any given day. So, how do you set yourself apart? Easy. By building a relationship. People are much more likely to pay attention to your pitch if you’re in their network, so never underestimate the power of networking in any industry. If you work on actively building relationships with the recipients of your pitches, you’re already way ahead of your peers.
5. Follow Up… In The Right Way
Is following up an essential part of writing the perfect PR pitch? Absolutely. Does that mean you should send twenty follow-up emails to make sure the recipient has seen your pitch? Absolutely not. Find a happy medium between passively waiting around and aggressively following up—therein lies the sweet spot. When following up, it’s also essential to switch up your pitch each time versus copy/pasting the same email again and again. Keep things fresh and friendly; persistent without being a pest.
If you follow these simple tips on how to write the perfect PR pitch, we guarantee you will see more success than you have in the past. Now get out there and write a stellar pitch that nobody can ignore!
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