Behind every great publicist or PR agency is a set of powerful tech tools and apps that help them achieve their PR goals. Not all apps and tech platforms are created equal and not everyone will love them. Nonetheless, they are there to help publicists to not only stay organized but to also help their clients achieve outcomes. 

Here are the top 9 most useful apps for PR executives

1. Hootsuite 

Social media scheduler that helps you save time if you are managing multiple accounts for multiple clients. 

2. HubSpot 

Streamline your communication and keep your data organized. Hubspot links can help to track viable engagement with documents and visuals that you’re sending out to press or event potential business leads. 

3. Voxer 

Helps you better communicate with your team and even clients. The app has the ability to let you leave voice notes to share important updates or details about campaigns. 

4. Zapier 

It connects all our apps so that information is seamlessly shared. 

5. Microsoft To Do 

Are you a list fanatic? This app will help keep your lists organized. 

6. Loom.ly 

Is a social media scheduling tool that allows you to schedule content and have clients approve it before it goes live. 

7. Coverage Book

It’s great for PR reporting and it also includes automated metrics to estimate your outreach. 

8. Slack 

The ever-popular favorite app used by many teams across industries helps you with internal communications. 

9. Trello 

Trello is great for project planning, helping you break down big projects and clearly see which team members are responsible for which part of the project. 

There are plenty of other apps and tools available to publicists. It's just a matter of doing some research to see which ones will fit your needs and your clients’ needs. Every business no matter the size will need technology to help them to grow and stay organized no matter what.