4 Steps To Developing A PR Strategy

Public Relations

Apr 8

Getting PR for your brand isn’t just about contacting all the media on your list. It takes meticulous planning, careful research and coming up with a strategy that aligns with your campaign goals. In the beginning, it might seem overwhelming but there are easy steps you can take when it comes to planning your strategy.

Sometimes strategy planning is best kept simple; it doesn’t have to be elaborate. But you will need a plan to help keep you on track when it comes to consistently building your brand and giving it the awareness that it needs.

Here are the 4 steps to developing a PR strategy:

1. Decide On One Objective During The Campaign

It’s easy to want to accomplish it all in one campaign, but slow and steady wins the race. You want to pick one objective. PR Objectives will be unique to each business at any given time.

For Example: If you just launched your business, you want to get your name out there so people know who you are and what you do. The objective is brand awareness.

Another Example: If your business has been around for a few years and you’ve just released a new collection, you will likely want to get your new products in front of as many of your ideal customers as you can. The objective here is conversions and sales.

2. Know Your Target Audience

It doesn’t matter how amazing your product is because it won’t be for everyone. When you’re creating your PR strategy focus on the customers your product is for. This will ensure that your PR strategy is specific and will help you create your messaging.

3. Choose One Key Message Per Campaign

Your PR strategy can include everything from press releases, news releases, TV, radio, even social media so keeping all messaging cohesive is crucial. During each PR campaign, choose just one unique message.

For example: If your key message is: “The jeans for curvy bodies,” you don’t want to have a press release mentioning ultra skinny jeans for slim hips.

4. Create a Budget

Make sure that you plan a budget that doesn’t put you over the top. Be sure to include out-of-pocket costs, staff time, transportation, images, materials, etc.