6 Ways To Promote Your Beauty Brand Without Press
We all know that getting press for your brand is crucial but what do you do if you want to promote but you don’t have any press coverage? In the beginning, some people might be skeptical of your product so this is why it’s a common challenge with beauty startup brands. It doesn’t mean that you will have to go without any promotions. There are definitely ways around this and as your brand gets noticed more press coverage will become easier.
1. Co-Branding With Others
Find other brands that are within your space but always make sure that the products or services they offer don’t compete with yours. You want to make sure that you both create a partnership.
2. Create An Experience
You can create experiences that are either offline (ie: live events) or online (ie: virtual summits). When you create experiences that make people feel great and share valuable information they will naturally share your brand with their circle of people. There’s nothing more powerful than word-of-mouth marketing
3. Social Media Is Your Friend
Sometimes brands might be shy about sharing their products when they start out. But don’t forget that we all started from zero. Social media is a great way to let people know about you and they also get a chance to be part of your brand journey.
4. Celebs and Influencers
No budget to pay influencers and celebs, no worries there. Sometimes influencers and celebrities are willing to post for product(s). Most likely you would have better luck with influencers when it comes to product post exchange. You can ask them to do a review of your product if they found your product to be great.
5. Founders Get Out There
Another way to promote your brand by getting onto podcasts or jumping into speaking opportunities. Make sure that the podcast or speaking opportunities are within your brand’s industry. For example, if you’re a beauty brand you probably won’t be on a podcast about Human Resources. Or if you speak at an event as a beauty brand you probably wouldn’t speak at an auto trade show.
6. Gift Bag Goodies
Events are always looking to fill their gift bags (that’s if they provide any for the attendees). You can always offer to provide products for them to fill gift bags. Or if you were a speaker you can also offer those who attend a discount on your products by using a code.
