What to Expect for 2021 Influencer Marketing
Virtual meetings and working from home has become a norm during a lockdown. Many marketers are scrambling to plan for 2021 with no idea what to expect between the elections and post-pandemic recovery. Each state has a different set of rules and regulations that has pushed many brands to take to social media to maintain viability.
Lately, we’ve all been toggling between TikTok and Instagram, trying to remain relevant in the digital landscape. The latest debacle with Tiktok’s shutdown has led many brands migrating back to the good old days of Instagram. Ultimately the question that remains is, what can we expect from influencer marketing come 2021?
Here are some predictions you want to pay close attention to:
Mind Your Niche
Brands have always been strategic, but you will see that they will tighten their belts to become more streamlined when it comes to working with influencers. As opposed to being featured across different industries you’ll find that brands will select influencers who have a specialty niche.
Ongoing Relationships
The days of “one-off” posts are over. Brands are looking to build serious long term relationships with influencers who have a shared authentic voice that aligns with their values. Brands are looking to long term relationships with influencers to also create consistent content.
Authentic Content
Today’s audience wants that authentic content. Hence brands are going to be all about authenticity that will resonate across digital platforms.
Data Speaks Volumes
Influencer data will matter to brands. Analytics will continue to play a role in the decision-making process of whether or not brands will work with specific influencers.
Micro-Influencers Matter
Influencers with under 10,000 followers will matter. Brands will look more towards working with micro-influencers as they will be more affordable.
Strategy, Strategy, and More Strategy
Brands will be more strategic when it comes to influencer marketing. They will be working closely with influencers to maximize not just the content but also the engagement and brand awareness.
