Gen Alpha and What We Know About Them

Brands it’s time to start thinking about the next generation, Generation Alpha. This generation was raised on technology, touch screens, voice activation devices, and born between 2010 and 2025. Alpha’s are inspired by the Gen Z’s raised by Millennials and according to Wunderman Thompson Commerce’s 2019 report, “59% would like to work somewhere saving lives, while 51% want a job where they can use technology to make a difference. While echoing gen Z’s climate activists, 67% of 6-9-year-olds say that saving the planet will be the focus of their career.” 

So what does this mean for brands? These Gen Alpha’s values will steer them towards brands that are doing good for the world. Aside from being attracted to brands doing goodGen Alphas will continue on the legacy of valuing inclusivity. In preparation for that response, Mattel had launched its first gender-neutral dolls in order to accommodate the shifting gender norms. Though this generation is not old enough to make purchasing decisions they are impacting buying behaviors and brand decisions. 

According to Mark McCrindle a social researcher in Australia, “Generation Alpha will be the most formally educated generation ever, the most technology-supplied generation ever, and globally the wealthiest generation ever.” With all this information what will the future of marketing and branding look like? What will be the future for Generation Alpha? 

It comes down to this, many brands will have to fully embrace voice as a means of reaching this generation, remember this is a generation that will be used to speaking into a device that will be embedded into their lifestyle at a young age starting with the toys. A great example is Photon, a robotic playmate that grows with your child. This toy is Bluetooth capable, operated by your child, equipped with touch sensors, night light, and more.