Branding Reality Check

This is a moment of truth- branding reality check. Are you over complicating things? I mean are you making things harder than you need to? If you are here’s a large dose of check yourself before you wreck yourself. According to the Siegel+Gale Simplicity Index:

• 63% of customers are willing to pay a bit extra for a simple experience

• 69% are likely to refer a brand that provides a simple experience

So are you now convinced that your brand needs to serve a need or solve a problem with simplicity? Successful brands are those who are extremely focused on simplifying the customer’s experience. Now if you’re wondering how you can streamline your brand and create a leaner business here’s what you need to know:

1. Be Easy

The more complicated you make your offerings the less likely it is that customers will think of you first. Customers want to use a product that not only solves a problem for them but makes it as easy as 1-2-3 in the process. For example, if your brand is offering multiple promotions at the same time, it will create major confusions. Keep it simple to maximum 2 different types of promotions. You want your brand to be easily understood.

2. Position From Power

You always want to position your brand from a power position in order to succeed. In order to do that your brand needs to answer these:

• Your company is …

• Your company does …

• Your company serves ...

3. Study How The Pros Do It

If you need some inspiration, check out how these pro’s do simplicity branding.

• Google (Simple website, yet provides a ton of valuable information)

• Zappos (Allows you to try on and return at ease)

• Warby Parker (No need to go to the optical store to get glasses, they come to you)

• Netflix (A monthly subscription gives you limitless movies without ads)

• Amazon (Buy almost anything on a single platform