Candy Meets Facial Recognition

Facial recognition, a hype or a must have as part of your marketing strategy? According to Lolli & Pops, it’s a must. The renown candy brand touts one of a kind sweets and customizable gift boxes ranging from $20 to upwards of $200. You’re probably thinking it’s just candy, well in today’s competitive market your brand needs to think creatively because servicing customers is all about an experience.

Brands that deliberately design these experiences tend to have more of a following and an uptick in sales. Lolli & Pops recognized this and announced that it will be rolling out the use facial recognition software in multiple stores this year. They plan on using technology that utilizes computer vision to spot loyal customers (those who are sweetly obsessed enough to register their faces beforehand) upon entering the store. The staff will be able to view a customer’s preference, past purchases in order to make suggestions and identify if the customer has any allergies.

Candy stores aren’t the only adapters to using facial recognition. Here are some other industries that are jumping in:

Airlines

JetBlue and China Southern Airlines are the latest airliners who announced that they will be using facial recognition to replace boarding passes.

Security

iPhone utilizes this same technology in order for you to unlock your phone.

Fast Food Restaurants

Your face is the new currency at a local Chinese KFC store

Entertainment

Star Citizen’s facially responsive video game avatars

Now you get to decide, is facial recognition really a hype and how will your brand use the technology for a creative force of good. If you want us to showcase how your brand in our blog tell us how you’re creatively using facial recognition send us an email info@thechigroup.co