We’re well into the first month of 2020 and already new brand trends are popping up that you have to pay attention to. These may be new categories but definitely worth the note. Consumer needs are ever-changing and that will continue to apply indefinitely as we look to brands to make our lives better. Whether it’s in beauty, tech or foods there will be something new that’s born every quarter. 

Here are the top 5 trending categories we’re seeing in the marketplace: 

1. Intimacy School 

This one’s interesting, intimacy is definitely recession-proof as we’re all looking for ways to connect with one another whether it’s through technology or face to face. In 2020 we’re going to witness a backlash to the loneliness epidemic that plagues us as a society. Similar to how mindfulness is a trend we will start seeing more organizations teaching us how to build deeper bonds, be vulnerable and have meaningful conversations. We’re going to get schooled on how to be human again. 

2. Frozen Foods 

Frozen foods usually get a bad wrap, but it’s going to experience a renaissance in 2020. Consumers are seeking more and more convenient ways of eating that reduces waste. Frozen fruit and vegetables have become a convenient way to introduce micronutrients into consumers’ diets while remaining open to trying new healthy frozen meals. Frozen food start-ups are now providing plant-based or gourmet meals to update convenience food. People will also challenge consumerism and bring their attention to self-sufficiency.   

3. Nanoswimmers 

Beauty has been an explosive category in the last five years so it’s time to take it to the next level. Nanoswimmers are tiny robots that are used to deliver ingredients, medicine, or nutrients from inside the body. Though this technology is still in its infancy it holds a lot of promise because it avoids invasive procedures. Injectable “beauty bots” may be the wave within the next decade or so.  

4. Dressing Above The Keyboard

As the work from home workforce rises, on-screen meetings have become the norm. Above the keyboard is designed to focus above the waist while “off-screen” (below the waist) is all about comfort. It’ll focus on statement pieces that enhance the neckline and sleeve shapes. Shoes and bags will become less important while bold jewelry especially earrings and necklaces will become the focal point. 

5. Digital Fragrance

Yes, you heard it right! As of now, it’s projected that by 2030, digital smell technology could allow odors to be transmitted in online chats. How will this work? Machine-learning algorithms will analyze structures of scent molecules, predict their smells, and send it digitally. The digital scent will also have wellness applications to interiors, at home, in the office and even cars. This will allow for scents to be digitally tweaked. Downloaded digital fragrances will be used to enhance positive behaviors such as good sleep or cognitive alertness. This may be a technology that could be well adapted in the hospitality industry.