Connie Chi, Humanizes Customer Loyalty In Iconic Talk

Los Angeles, CA- (June 29, 2019) Customers are the lifeline of any business and in today’s attention economy, brands are competing for attention. Not only are businesses vying for customers’ attention they are constantly scrambling to figure out how to keep their customers coming back to them over and over again. 

Founder, Connie Chi spoke at PCMA’s Educon located at JW LA Live yesterday about humanizing customers loyalty through experiences. The inspiring talk explored how to create emotional experiences that touch the human spirit. Chi stated, “when we have the power to change our customers’ lives, we have staying power in the marketplace for the long run.” 

In this iconic talk, Connie brought humor to the stage and demonstrated the power of emotions have when it comes to creating everlasting memories. Though some fear that technology may one day diminish the power of emotions, Chi argued that human emotions can not be replaced but in fact, technology with simply be an aid to help us enhance our experiences. She also gave examples from global brands that were changing lives, touching the human spirit and still creating very human experiences. 

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Celebrating New Partnership With John Wick 3 Actor, Sergio Delavicci

Manhattan, NY- (May 17, 2019) The Chi Group named official PR and marketing agency of record for actor Sergio Delavicci. Sergio is known for his roles in movies such as John Wick 3 “Parabellum” directed by Chad Stahelski, You Were Never Really Here and The Post, directed by Steven Spielberg. Delavicci has also been in TV Shows such as Law & Order SVU, Blue Bloods, Shades Of Blue, Elementary, The Sinner, Luke Cage, Tick, Limitless, The Blacklist, Blindspot, Gotham, Power, Defenders, Madam Secretary, Quantico, and many more.

Delavicci has worked with well-known celebrities such as Keanu Reeves, Halle Berry, Anjelica Huston, Laurence Fishburne, Mark Dacascos, George Clooney, Jennifer Lopez, Jessica Biel, Donnie Wahlberg, James Spader, Joaquin Phoenix, 50 Cent, Priyanka Chopra, Sylvester Stallone, Dolph Lundgren, Michael B. Jordan, Batista (from WWE), and more.

In his ongoing humanitarian efforts, Delavicci is passionate about giving back to the community working with at-risk youths, prisons, women empowerment groups, and motivating the next generation to follow their dreams. He’s been featured in GQ Magazine, NY Post, Readers Digest, Vain Culture, Money Inc. On Mogul, and many more media outlets.

Sergio was awarded a proclamation for his achievements in acting, modeling and community service by the Senator of New York, Kevin S. Parker, and a Certificate of Merit by the New York Assembly for his continued accomplishments, dedication, and leadership. Sergio was also awarded the Ambassador of Goodwill by the International Film Festival in Manhattan.

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Founder Connie Chi Lands TedX Talk About Mental Health for Entrepreneurs

Manhattan, NY- (Apr. 28, 2019) We are excited to announce that founder and serial entrepreneur, Connie Chi has a candid talk about the mental struggles of entrepreneurs. In her first TedX Talk, Lonely AF: Lonely About Failure, Chi talks about her own personal struggles and how she got past the mental hurdles of having three failed businesses in her lifetime.

Entrepreneurs rarely talk about their personal mental challenges so Connie hopes that this talk will inspire others to honestly share and come together to not only celebrate their successes but also their failures.

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The Chi Group Sponsors Massive NYC Cutie Con Expo

Manhattan, NY- (Mar. 11, 2019) All things cute seem to have a way to capture our hearts, whether it’s cute dogs or simply cute stationary it’s a staple in the marketplace no matter age. The Chi Group recently announced that it will be one of the many sponsors for the first-ever cute expo, “Cutie Con,” coming Summer of 2020. The expo will launch into the marketplace for the first time in NYC attracting global exhibitors and attendees. Cutie Con estimates the expo will generate close to 70,000+ attendees and over 300 exhibitors with plans to expand its expo overseas.  

To date, there is no official announcement as to where exactly the expo will be held. A representative of the expo states, “We are currently in the planning stages looking for sponsors and NYC locations that can offer at least 125K sq. feet in order to house the event. The goal of Cutie Con is to bring a nostalgic and impactful experience to global consumers and give brands an opportunity to network and elevate business endeavors within the cute market.” We’ll just have to stay tuned to see what cuteness Cutie Con will bring to us.

About Cutie Con:

Cutie Con is a global cute expo first to market launching in NYC. The expo will be promoting all things cute in accessories, media/film, cosmetics, electronics, toys, books, fashion, food, books and more.  

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The Chi Group Splashes Onto The NYFW Scene With New Ad Campaign

Manhattan, NY- (Feb. 14, 2019) New York City known for its fast pace, bright lights, and ostentatiously creative ideas. This year The Chi Group splashes into the NYFW in Manhattan with its newest billboard campaign, humanizing brands featuring celebrity actor, model, athlete, and motivational speaker Sergio Delavicci.

The marketing and branding agency works with lifestyle brands to create a more humanistic brand that evokes curiosity through campaigns and experiences that tap into the true desire of humanity. This campaign is to encourage brands to take a different approach by really listening to consumers and getting to know each of us simply as people.

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New Client Announcement: The Chi Group Partners with By Minnie Park

Manhattan, NY- (Jan. 21, 2019) The Chi Group is delighted to announce its newest partnership with By Minnie Park, a handcrafted vegan candle line that combines high-quality essential oils and natural ethically sourced gemstones, founded by renowned beauty influencer, fashion model, and now candlemaker Minnie Park.

By Minnie Park was born through Minnie’s own challenges with mental wellness when she discovered the healing properties of combining crystals with essential oils to soothe the soul. This discovery has led Minnie on a mission to bring peace, joy, and happiness in the form of handcrafted crystal candles to those who face challenges with mental wellness. The assortment of each aromatherapy candle serves to address different needs individuals may have. Lavender candles infused with amethyst crystals are designed to calm and relax where Bergamot Aventurine and Peridot acts as a cleanser not just for the body but also for the air. The Eucalyptus Aquamarine combination helps to eradicate mental exhaustion and stress. While the Patchouli Tiger’s Eye candle serves as an anxiety reducer that also balances the mind, body, and soul.

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The Chi Group Has a Knac With Online Hiring Platform

Manhattan, NY- (Jan. 21, 2019) The recent partnership between The Chi Group and Knac, an online hiring platform kicked off this past week with an exciting collaborative event with Nike in their new Soho, Manhattan store. Over 500 potential handpicked candidates through Knac met with Nike team members to discuss their future roles with the brand.

NFL Jets defensive end, Leonard Williams spoke to the candidates about what it meant to just dream and be an official Nike athlete. The panel discussion led by Knac founder Ariel Lopez examined the Nike ethos, what it meant to be part of the Nike family and the company ecosystem they are looking to build with new talents.

Knac not only has the propensity to cut down the hiring process time but it’s also the place where candidates gain visibility, get feedback and showcase their skillset. Companies have the ability to screen and engage potential talents that already vetted by the online hiring platform. Knac has worked with renowned global brands such as Google, Mastercard, Oscar, Snapchat and many more to secure the most promising talents around the world. For more information about Knac visit

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The Chi Group Partners With Jenzemi in Approachable Fashion

Manhattan, NY- (Jan. 14, 2019) From streetwear to sustainable fashion and now approachable fashion where real people and real fashion converge onto the scene. Fashion has long been the iconic inspiration that empowers so many of us by giving people a platform to express themselves in the most uniquely creative ways. As we start to prepare for NYFW and kick off 2019, The Chi Group has partnered up with Jenzemi, a fashion blog for the people by the people. Our founder Connie Chi, has also been recently added to the board of directors of this organization.

Jenzemi is founded by top teen entrepreneur to watch for in 2019, Jenna Kim. Jenzemi is a fashion blog that explores the unique style of everyday people walking down the street. The blog tells the story not just of fashion, but of the person curating the fashion. As a teen entrepreneur, Jenna is also involved in the student-led startup Design 4 Impact (D4i), where she recruits talent and is head of events.

This recent partnership sparked tremendous curiosity from influencers to everyday people as Chi states, “ it’s beyond inspiring to see young women spearheading new initiatives in the fashion space by providing a fresh new take on something that was once only reserved for the glossy magazines on newsstands.”

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Founder Connie Chi Tapped by Garrison Redd Project As Newest Board Member

Manhattan, NY- (Dec. 20, 2018) It is imperative in today’s inclusive environment that businesses and brands start to create opportunities for the disabled community.The Garrison Redd Project a non-profit organization disabling limitations by connecting the disabled community to opportunities to help them in the workforce. Founded by Garrison Redd, a paralympic powerlifter, TEDx speaker, motivational speaker, and model. Redd’s inspiring journey started when he was shot by a stray bullet walking home and was paralyzed from the waist down. It was this moment that not only changed his life but also threw him into an entirely new entrepreneurial journey that’s helping others in the handicap community. 

As the organization launches into the marketplace, GRP tapped Chi to join their board of directors in order to help propel the mission and message. Connie comes with an extensive and impressive marketing and branding background where she’s helped launched new businesses taking them from zero to profit in the marketplace. Her 15+ years of experience in the industry has awarded her the opportunity to work with brands such as Reebok, Nike, Ranch 99, Neilsen, Rollie Nation to name a few.

About Connie Chi:

Connie is a TEDx speaker, keynote speaker, author of Branding Without A Brand, podcast host of The Brand Academy Podcast, founder of The Chi Group, an award-winning marketing and branding agency humanizing lifestyle brands. Chi has been featured and quoted by Business Insider, American Marketing Association, Glassdoor, Yahoo Finance, Reader’s Digest, Authority Magazine, Elite Daily, US News and Money, Money Inc., April Magazine and many more media outlets. 

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