Organic marketing has been as close to word of mouth these days. So what exactly is it and why does it matter? Well for starters organic marketing has a 100% higher lead-to-close rate than paid marketing. Not only does it tout better results but it also harnesses a community of customers who provide feedback or start a conversation about your brand.
If you’re wondering how to create a successful organic marketing strategy here are 7 things to consider before starting:
1. Company Soul Searching
Take a look at the competitive landscape get to know who are the players in your space, get to know your brand and make sure you can honestly answer these questions before you delve into organic marketing.
What are your brand’s strengths and weaknesses.
What is your brand known for?
What are your competitors doing differently?
Is the market saturated or open?
Who are the market leaders?
What is your share of the market?
2. Your Audience
Are they B2B (Business to Business) or B2C (Business to Consumers). It will be helpful to have a demographic profile of your customer, gender, age, race, location etc.
3. Setting Goals
Are you looking to increase web traffic or social media reach? Maybe it’s increasing sales of a particular product or even a new product.
4. Define Your Methods and Tactics
Brands need to consider how are their customers being motivated. Is i by greed? Fear? Or maybe it’s something else
5. Your Platform and Content
Here you want to ask what do I want to say, and who do I want to say it to? Where do you want to deliver this message?
The ultimate marketing question that makes or breaks. You want to be honest and really know what you can spend when it comes to organic marketing.
7. Evaluate and Improve
Like anything else in business there’s no perfect formula that fits with every brand. So it’s going to be about testing, validating and being flexible in your approach.