Cuteness, who can resist it? The cute industry is one that is experiencing exponential growth. It’s quite prevalent that it isn’t going away anytime soon. In NYC alone there are cute retail stores popping up left and right. Line Friends launched the first flagship store in Times Square just two years ago. Smaller brands like Rilakkuma has opted for a pop-up shop while rumors swirl of a flagship retail store located in the Hudson Yards, NYC. Even more recently news broke that Japanese dollar store, Daiso which offers a plethora of cute items will also be making its mark in the New York City area.
Brands are looking to make their mark in NYC capitalizing on the expected population growth of up to 9 million by the year 2040 as reported by NYC. So it’s no wonder the cute industry is in a race to capture the NYC market share. But with all these cute retailers popping up is there any more room in NYC for yet another cute store? Most definitely!
Meet the newest player in the cute market that’s making its splashy debut Summer of 2020. Cutie Con Expo touts that it will attract over 100K in global attendees, influencers, and media while featuring 300+ exhibitors from food, beauty, media, film, books, accessories, fashion, toys, tech and more. In addition to new cute brands launching for the first time at the expo, Cutie Con will also showcase expert speakers in the cute industry.
This new expo is already planning its stay looking to expand overseas within the next five years. There are no specific details yet as to which countries they are looking to target. To date, the expo hasn’t officially announced where it will showcase this massive event but we suspect that it will take place either in Manhattan or Brooklyn. A representative from Cutie Con stated, “We are currently in the planning stages looking for sponsors and locations that can offer at least 125K sq. feet in order to house the event. The goal of Cutie Con is to bring a nostalgic, impactful, and joyous experience to global consumers and give brands an opportunity to network and elevate business endeavors within the cute market.”
So what exactly is the deal behind all things cute? There’s actually scientific evidence that proves cute objects bring feelings of joy to the users, hence so many brands use some sort of cuteness as part of their marketing initiatives. According to Google trends, the worldwide cute interest has exponentially reached its peak and popularity over the last 10 years.
If you’re wondering what else is in store for Cutie Con, we’ll just have to stay tuned to find out what cuteness they will be bringing to NYC. But we’re positive that whatever cuteness they have in store will have us all saying “awww that’s so cute!”