Today's customer is looking for products to be tailored to them. They want brands that better their lives, therefore, customization is the winning strategy to help fulfill this need. Too often brands are focused on products and branding but that is only part of creating a robust brand that customers remember, love and are loyal to.
Customization should be available offline but also online. Brands who are serious about customization have the ability to retain customers in the long run. There are a few things to consider when it comes to crafting that special experience for customers.
Make It Easy
When customers’ lives are filled with things that require their constant attention, brands need to make the purchasing process as streamlined and simple as possible. Simplicity is key here. Make it easy for your customers to talk about how great your brand is. When we overcomplicate the process customers get turned off and leave the buying cycle. Think about yourself, when you visit a website that takes too long to download, what happens? Most of us would simply click the “X”, jump over to another site or maybe even hit refresh. When the challenge persists that's when we lost that customer indefinitely.
Providing Exceptional Customer Service
This goes without saying but when your brand goes above and beyond what has been considered the “norm” of customer service, customers start to experience something positive with your brand. It shows that, as a brand, you value your customers.
Get Personal With Customers
In a society of oversharing it’s easy to get personal. Customers will happily share with you their woes. Learn to know your customers’ wants, needs, and pains. Listen to what they will say because they will leave clues for you. Learn the exact words they are using to describe a certain problem or pain that your brand has a solution for.
Customize Your Experience
Experiences are very personal to our customers and everyone has a different idea of what a positive experience entails. Make sure you know who your customer is and design experiences that speak to that customer, capture their attention and make their lives better.
Brands that inspire and aspire their customers have massive staying power and also the ability to create loyal followers.