This is a moment of truth- branding reality check. Are you over complicating things? I mean are you making things harder than you need to? If you are here’s a large dose of check yourself before you wreck yourself. According to the Siegel+Gale Simplicity Index:
63% of customers are willing to pay a bit extra for a simple experience
69% are likely to refer a brand that provides a simple experience
So are you now convinced that your brand needs to serve a need or solve a problem with simplicity? Successful brands are those who are extremely focused on simplifying the customer’s experience. Now if you’re wondering how you can streamline your brand and create a leaner business here’s what you need to know:
1. Be Easy
The more complicated you make your offerings the less likely it is that customers will think of you first. Customers want to use a product that not only solves a problem for them but makes it as easy as 1-2-3 in the process. For example, if your brand is offering multiple promotions at the same time, it will create major confusions. Keep it simple to maximum 2 different types of promotions. You want your brand to be easily understood.
2. Position From Power
You always want to position your brand from a power position in order to succeed. In order to do that your brand needs to answer these:
Your company is …
Your company does …
Your company serves ...
3. Study How The Pros Do It
If you need some inspiration, check out how these pro’s do simplicity branding.
Google (Simple website, yet provides a ton of valuable information)
Zappos (Allows you to try on and return at ease)
Warby Parker (No need to go to the optical store to get glasses, they come to you)
Netflix (A monthly subscription gives you limitless movies without ads)
Amazon (Buy almost anything on a single platform