4 Types of Influencers Brands Need to Know About

Influencers have been a highly sought-after collaboration with brands across a variety of verticals. As the influencer market becomes saturated brands are seeking to work with different kinds of influencers on the market. The goal for brands is ultimately to get the same results while cutting cost.

Here are the 4 types of influencers brands need to know about:

1. Celebrity Influencers
Today you’re seeing more and more influencers with 1 million plus in followers. Brands are keen that these celebrity influencers are seeking high-value sponsorships. They are very aware of their worth and aren’t afraid to ask for it. For brands that have the marketing budget to work with these types of influencers, it’s needless to say that success is wildly guaranteed.

2. Micro Influencers
There’s no clear definition of what constitutes micro influencers. Some say it’s less than 30K in followers while others say it’s less than 300K in followers. A safe rule is any influencer with less than 1 million followers can be considered a micro-influencers. These are the next most sought-after influencers because they are as effective as celebrity influencers but cost much less.

3. Nano Influencers
This is a new category of influencers that are on the rise. Brands are looking towards these smaller influencers with 1K-5K in followers because most of them are willing to post for free in exchange for products/services. Nano influencers are not well known and because of this simple fact, they are willing to work with brands in order to gain the exposure and increase their followers.

4. Employee Influencers
Influencer marketing has become somewhat of a staple for many brands and is also the place where brands look to cut cost while getting the same results. So what’s happening as the influencer marketing space becomes saturated? Brands are looking inward taking the strategy in-house. They are looking at their own employees to see who are already influencers that can help them promote their products. This strategy is extremely cost-effective, promotes employee loyalty and also allows brands to have quality control of the content or post.