The concept of brand personality is something that is very relevant in today’s world. The consumer wants to feel like they’re connecting to brands in a human way. Even though you may be tweeting or posting, customers still want to feel like there’s a real person behind all that.
The culmination of share and experience economy may slowly shift to Virtual Experience as a new brand definition. Though virtual is still in it’s infancy we see a rise of tech companies preparing for the next wave of snazzy tech obsession, from the Google Tilt Brush to Alibaba’s VR & AR shopping experience.
It’s that time of year where we’re all doing the mad dash for that exquisite beach bod. Any quick diet to shed the pounds and forgo the intense workouts is always a viable go to remedy. Brands are no different, as summer fast approaches it’s time to declutter and check in.
The corporate jargon and political correctness is so circa 1990’s. It’s that kind of boring marketing lingo that causes consumers to wince at the very sight of your brand. By fitting in and using the usual corporate cookie cutter language, brands will quickly lose customers.
Today there’s so many brands out there competing against each other. It’s easy to get lost in the bombardment of ads served and constant social media posts. The biggest challenge brands will face today is staying relevant in the consumer’s world.
It’s hard breaking up with clients. Every business knows that serving clients is the lifeline of the brand. Many of us will take on clients knowing that they probably aren’t going to be the best clients for us.