Who would even be that interested to read a paper full of words? Simply, no one has got the time to pay attention to an endless paper. Now take a minute and compare that to a paper that punches you in the face the moment you see it. Now THAT is what got your attention! As ironic as it sounds, it is very true.
Brands are made because of the team you have in place. But what happens when your teams collide? Too often brands face challenges within between sales and marketing. Two of the most crucial pieces any brand needs to stay alive.
Sales think marketing doesn't do anything other than dictating what should be done. Marketing thinks the sales department are glorified rogue operatives that just run amuck.
Today’s brand landscape is ever changing at a speed that we can barely keep up with, from gender equality to redefining what your brand stands for. It’s inevitable as tech innovates brands need to swiftly evolve their own identity along with consumers’ demand. So what does this all mean for your brand?
Don’t sleep on Pinterest because it has been a rising star lately. Brands are paying attention and even adding Pinterest into their social marketing strategy. The platform allows visual social sharing and has been a favorite for the transformational consumer. That customer that’s looking to better their life whether in health and wellness, finance, or DIY project ideas.