Starting a campaign to get your brand into the world takes effort. Lots of it! No longer is it just about a pretty photo, a well-curated Instagram page, with the right hue of blues and yellows. There’s work that goes ...
Creating a powerful brand doesn’t come from the popularity you have.Let’s say that you have the idea of what you want to do or that you even created your brand and have everything organized. Now, you ask yourself if there is anything else you have to do and the answer is simply yes. If you think about it, being successful is all about your customers
Let’s start off by saying that a great logo, beautiful bright colors in your designs will bring you success because that’s exactly what most people want to hear. Everyone wants the easy way out but that’s not the case when it comes to building a business. Not only does it take a lot of planning and effort but the key success is branding and marketing. Now let me answer a question that people tend to ask the most. “What is the difference between Marketing and Branding?”
Who would even be that interested to read a paper full of words? Simply, no one has got the time to pay attention to an endless paper. Now take a minute and compare that to a paper that punches you in the face the moment you see it. Now THAT is what got your attention! As ironic as it sounds, it is very true.
Brands are made because of the team you have in place. But what happens when your teams collide? Too often brands face challenges within between sales and marketing. Two of the most crucial pieces any brand needs to stay alive.
Sales think marketing doesn't do anything other than dictating what should be done. Marketing thinks the sales department are glorified rogue operatives that just run amuck.