Is your brand on a quest to finding it’s next superhero customer? That customer who’ll be your brand’s cheerleader. The brand ambassador that raves about your brand as though you totally changed their lives? Don’t fret this is a common symptom that many start-up brands are combating.
One of the biggest challenges you’ll face when building your brand is, what on earth are you going to call it? You’ve probably Googled other brands in your industry. Or you even tried to see if there’s a funky, cool way to spell your brand. You finally find a name that you’re totally in love with. But to your utter dismay you fine yourself barrelled against a wall.
Personal branding- the other HOT HOT topic next to social influencers. So many times people have asked us, “how can we improve on our personal brand.” There’s actually a simple answer to that, there’s a magical sweet spot you need to tap. The intersection of your passions, your strengths, and what the world needs.
Brands big and small all dream about engaging throngs of customers who will absolutely love their products or services. These customers will be clamoring at the doors, waiting in line just to work with your brand and they’re willing to pay any amount of money just to be in your breathing space. It’s a great dream but unfortunately not the reality!
The culmination of share and experience economy may slowly shift to Virtual Experience as a new brand definition. Though virtual is still in it’s infancy we see a rise of tech companies preparing for the next wave of snazzy tech obsession, from the Google Tilt Brush to Alibaba’s VR & AR shopping experience.