Every brand should be a fanatical storyteller as it is through your brand’s story that customers will empirically follow you. Have you ever noticed what every great story has in common? They fulfill the most basic framework for storytelling that everyone can follow.
Today’s brand landscape is ever changing at a speed that we can barely keep up with, from gender equality to redefining what your brand stands for. It’s inevitable as tech innovates brands need to swiftly evolve their own identity along with consumers’ demand. So what does this all mean for your brand?
Don’t sleep on Pinterest because it has been a rising star lately. Brands are paying attention and even adding Pinterest into their social marketing strategy. The platform allows visual social sharing and has been a favorite for the transformational consumer. That customer that’s looking to better their life whether in health and wellness, finance, or DIY project ideas.
One of the biggest challenges you’ll face when building your brand is, what on earth are you going to call it? You’ve probably Googled other brands in your industry. Or you even tried to see if there’s a funky, cool way to spell your brand. You finally find a name that you’re totally in love with. But to your utter dismay you fine yourself barrelled against a wall.