Every once in a while, we all get a little stuck. That doesn’t make you a social media failure, it just means you’re human! If you’re having trouble coming up with new social media content ideas to freshen up your brand, allow us to provide some inspiration.

Here at The Chi Group, our award-winning team of storytellers has helped brands all over the world thrive in their industries. We don’t mean to brag, but we know a thing or two about effective social media. 

Here are 5 social media content ideas to freshen up your brand: 

1. Live Stream Your Heart Out

When someone you follow is live streaming on Facebook or Instagram, they instantly appear at the top of your feed before any of the other stories. Don’t you want to be the first profile that your thousands (or millions) of followers see when they log in? Live streaming has become a favorite method of influencers and brands everywhere for interacting with their followers and establishing a rapport. Whether you’re sharing a sneak peek or answering questions, hop on ‘live’ and try it out for yourself.

2. Host an AMA 

AMA (ask me anything) sessions are great ways of interacting with your followers and allowing your community to get to know you better. Post to your IG story or Twitter feed alerting your followers of your upcoming AMA, then watch as the questions pour in. 

An AMA allows your followers to get to know your brand on a deeper level and provide you with insight on where you can improve and potentially offer more clarity. 

3. Create a Series

Starting a weekly or monthly series is a fantastic way of generating buzz around your brand. For example, some health food brands might share plant-based recipes for ‘Meatless Monday’ each week. 

Not only will this allow you to interact with your followers, but it will give them something to look forward to each week.

4. Initiate a Takeover

If you’ve never heard of a social media takeover, WYD? This involves handing over the reins of your social media handles to an influencer or celebrity in your industry, usually for around 24 hours. This is an incredible way of gaining followers and breathing new life into your social media platforms.

When planning a takeover, it’s essential to choose someone relevant to your target audience. A beauty brand might team up with a major beauty influencer, while it would make more sense for a pasta brand to team up with a famous chef or food blogger.

5. Host a Giveaway… 

...and make it a good one. When it comes to hosting giveaways on social media, the point is to generate buzz and increase awareness surrounding your brand. A coupon for one free box of cookies isn’t exactly going to entice people from far and wide to enter your giveaway. The grand prize of your giveaway should be something that you would be excited to receive, so keep that in mind and make it count. 

Try one (or all!) of these social media content ideas to freshen up your brand and watch your follower count skyrocket. These methods are tried and true, so what are you waiting for? Get posting!

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