When it comes to publicity we all need it especially if you’re running a business. The reason why it’s so valuable, its third-party validation of your brand. One great publicity hit can increase sales and boost your brand awareness. Highly coveted types of media are either getting onto a national news segment or a globally recognized magazine which rarely happens overnight. That is the reason why so many brands and businesses hire public relations agencies, which can get pricey. 

If you have zero budget or don’t have the extra revenue to spend on a PR agency here are the 3 things you should do instead: 

1. Know Your Angle 

An angle is basically the core point(s) similar to having a catchy headline. Every business should have 5 points ready to send out. For small businesses, it’s a good idea to have at least 3 and no more than 5. 

2. Knowing The Target Audience

It’s not just about your brand’s audience but it’s also knowing who the targeted media’s audience is. There are certain media that might appeal more to women and if your product is for women it could be a match. The importance of knowing the media’s audience will help you better position your story and pitch 

3. Pick Up The Phone 

Yes, it sounds very simple but surprisingly not many people do this. Find the telephone number of the journalist you’re trying to reach and call them. Pro Tip: don’t call the general newsroom number your pitch will get lost in the shuffle. Today we’re all very reliant on emails and journalists get hundreds if not thousands of pitches. Which means it’s easy for your pitch to disappear in the pile. The best time to phone a journalist is between 9 AM to 11 AM, anytime after that they are busy. 

It’s definitely possible to get free PR in major outlets and publications without spending a ton of money. All it takes is some time, research, careful planning, and diligence. If you don’t get picked up by any segment or publications keep trying. Sometimes your angle is just not a fit at the time or it’s not what they’re looking for.

Make sure when you pitch that you’re sharing with journalists how your brand or business can change the lives of their audience. Always think about their audience. If you pitch solely about your brand and business it’s the quickest way to get passed over.