These days everyone needs press but what if you don’t have the budget to hire a fancy PR agency? There are definitely ways around it. You can always start small and give PR a try first, it’ll also be a great way for you to be familiar with the PR landscape. But remember to set your expectations. Your first go-around won’t be the best but it takes practice. Know that when you first start you won’t land a feature in Vogue or Inc. 500 instead work your way up to that point. 

By now you’re probably wondering what you can do to get the ball rolling if you can’t hire a PR agency. Here are 3 things you can try: 

1. Learn to Reach Out to Influencers & Editors

If it sounds scary it’s not, keep in mind they are still humans. One of the biggest reasons why people want to hire PR agencies is that they can leverage their existing contacts and get you coverage with speed. Check out our resources section to find more information about how you can better connect with influencers and editors. 

2. Build Your Social Reach and Email List 

These are other ways that you can connect with journalists and influencers who might be interested in your brand. Set up an incentive for people to sign up for something. It can be a discount or some sort of freebie that you give them. 

3. Finding Journalists on Google 

Today we all have access to Google, all it takes is some dedicated time to researching journalists. Sometimes you can find their information on Google, Twitter or even Linkedin. Don’t be shy about sliding into their DM’s and ask if they are open to being pitched to. If they’re interested they will reach out to you. If they don’t make sure you follow up politely. 

PR doesn’t have to be overly complicated it’s simply about communicating with others, crafting a compelling pitch and seeing how you can also help journalists or editors come up with new stories. They are always looking for fresh ideas and new products.