We all know that without social media presence that your brand won’t likely survive in the world today. Social media has become synonymous with Google and it’s also the go-to place for consumers to discover brands. Not only is it a discovery tool, but it’s also become the place where a lot of us go for entertainment and education. Having social media marketing and being able to understand the ever-changing social landscape is a must for PR professionals to be ahead of the trend. 

As we round out 2020 we look forward to 2021 and spot the new trends that will be infiltrating social media. This means that we all have to adapt to the different ways of sharing content. 

Here are the top 8 Instagram trends for 2021: 

1. E-Commerce Is Hot 

The introduction of Instagram Shop creates a more streamlined approach to purchasing. This gives consumers the opportunity to purchase straight through the app without leaving. Users can see “Browse Shop,” “Editors Pick,” and so much more. Currently, small businesses are struggling while some are closing therefore many are moving their business online. 

2. Short-Form Video Take The Lead 

Tik Tok has dominated the world in 2020 and it’s been a popular app amongst Gen Z’s and Millennials alike. In response to this, Instagram introduced Instagram Reels that have very similar functions to Tik Tik’s video content. Brands and creators can use Instagram reels to create educational content or showcase their services and products in creative ways. 

3. Carousels and Memes Will Still Be Trending 

These are still going to be quite popular in 2021. Carousels have seen explosive success especially when it comes to creating educational content. Remember before you use a meme or implement Carousel content make sure that it is on-brand. 

4. Increase In Diversity & Inclusivity 

In 2020 we’ve seen a lot of brands calling for inclusivity, economic equality, and social activism. This will be a continued theme into 2021 and Instagram will not be immune to this call. Brands are actively making it a priority and you can also see it in the kinds of content that are being posted. This will be a continued priority in the next year in social media and marketing. 

5. Influencer Marketing Will Continue to Grow 

Influencer marketing has now become a staple in marketing budgets, it’s been a successful channel for brands to gain awareness. The industry looks like it is on track to become a $15 billion dollar industry in 2022. According to research by Fohr, 80% of influencers have reported a spike in their engagement in March and the number won’t be dropping anytime soon. 

6. More Authenticity In Posts & Captions 

Social media users are looking for real and authentic posts from brands. This has been a long time in the making as many Instagrammers have been accused of constantly manipulating photos with filters. There are more open conversations about the struggles of running a business, mental health, body positivity, and entrepreneurship in 2020 and 2021 the conversations will continue to open up further. 

7. Microblogging on Instagram 

Last year or so we’ve been seeing long captions trending. This has created the microblogging trend that allows users to be part of the story and conversation. Microblogging falls nicely in line with short-form videos trending. The best part about microblogging is that it keeps the audience more engaged and opens up dialogue. Due to this trend, Instagram has also launched Instagram Guides. 

8. Virtual Events & Activation 

We see a rise in virtual events from celebrations to live shopping experiences on Instagram. Brands discovered that this is much more cost-effective and reaches more people. This new discovery will have many brands and businesses continuing on the tradition.