As new brands enter into any marketplace it’s imperative that they set a strong foundation. Too often brands enter into today’s competitive market with a lack of direction and vision. It is the lack of foundational boundaries that result in brands failing to launch or even obtaining sales. Creating a brand is a daily discipline of conveying your brand values, messages and benefits to an audience who may not necessarily know or want what you offer. 

This is the case for Inner Success Project, a brand to watch and rising star. They entered into the market fully ready to serve an industry that is already overcrowded. The personal growth space. But it was with a tremendous amount of preparation and strategic brand alignment that ISP was able to penetrate into the space making significant noise so early on in the game. 

Early adopters of the brand quickly learned about this brand, what they offer and why ISP is an important part of their customers’ lives. So how did this brand go from zero to hero in a very short span of time? Here’s what they did:  

1. VALUE

Value people bring value! It doesn’t matter if you are a big brand or a small brand, you must provide value to your customers. You see human nature is simply this, we ask what’s in it for me? The same thing goes for your customers, they want to know how will your brand change their lives. Specifically, how will you help them level up? That’s the ultimate question every customer has. Will your brand save them time? Or give them happy feelings? Or take away some sort of pain? Whatever value you’re offering make sure customers understand it in your initial interaction with them. 

2. BUILDING A TRIBE 

Without customers, you don’t have a brand period. So what ISP does so well is that they are continuously building their tribe, starting with social media. They share content that makes your life better. Let’s be honest here, your brand will not be for everyone and it shouldn’t. Every brand has it’s unique message and a unique tribe of people. Something to consider, if your brand is liked by everyone then you’re doing something wrong. It’s impossible for everyone to love your brand. Think about this, you have people out there who are loyal to Apple and others loyal to Androids. And it’s ok. 

3. TESTIMONIALS 

Testimonials are golden! It’s been proven that word of mouth works and not only that it’s the most powerful form of advertising. And here the BEST part! IT’S FREE. Potential customers want to know what other people have experienced with your brand. What are some of the best things about your brand and what are some challenges other customers have faced? By the way, a small secret for you all, if you have the ability to create video testimonies, it’s the most powerful form of testimonies. 

4. CREATING EXPERIENCES 

What Inner Success Project did was that they ultimately created an experience one that touched about all the emotions of everyone. Remember emotions have the power to create customer loyalty and that’s exactly what ISP did that created life long fans. They touched onto all the emotions of customers from happy, sad, inspiration, growth, and ultimately creating business opportunities for attendees.