If you haven’t heard about it, emotion AI is the new frontier reshaping the way we live. This technology has the ability to analyze, compute, detect, process and responds to your mood. It can identify emotions from happy to shame. “By 2022, your personal device will know more about your emotional state than your own family,” says Annette Zimmermann, research vice president at Gartner.

So which industries are early adopters using this technology already? Here’s the short-list of those who are brave enough to go there.

1. Smart Fridges create personalized experiences by interpreting your mood then suggesting foods to match those feelings.

2. Emotion-sensing wearables will be affecting the healthcare industry by monitoring a patient’s mental health. Or it can provide doctors and caregivers an analysis of patients or children’s mental well-being.

3. The automotive industry is already looking at how this technology can be used to determine a driver’s mood and reaction.

Currently, emotion AI is still very proprietary and not widely used by major brands. But brands who eventually utilize this technology will better connect with customers by creating a super customized experience which means a higher ticket item.

On the flip side, this kind of disruptor technology will spark the debate about privacy with many questioning if privacy will be obsolete. Or will we still have some variance of it that won’t be subjected to being analyzed and data mined? These are questions that many are debating today as we inch closer to the new frontier.