Why are we so obsessed with emotions? It doesn’t matter if you’re an average person or a big-time brand we’re all constantly trying to understand emotions and learn how to tap into it. Why? You see the most powerful thing about emotions when you learn to tap into them you can motivate others to take massive action.

If you’re thinking well who cares, that’s grimy. Well, guess what? Whether you like it or not your emotions are being analyzed, processed and learned at every moment. Behind all the algorithms there’s a whole system learning about your likes, dislikes and figuring out how to manipulate your emotions.

According to NY Times, “Facebook Tinkers with Users’ Emotions” using your newsfeed. Marketers are always looking for the edge in order to increase brand awareness and ultimately sales. On the front end marketers are using words to tap into your feelings and here’s what they’re saying to evoke emotions:

1. TRENDSETTING- “Be like your favorite celeb”

2. TRUST- “There’s no hidden costs”

3. FEAR/ FOMO- “Don’t get left behind”

4. VALUE- “There’s nothing else better than this”

5. BELONGING- “Join now and see what everyone is talking about”

6. TIME- “Do your taxes in half the time”

7. LEADERSHIP- “Be the first to take advantage of this special offer”

8. GUILT- “Your contribution can provide clean water for these children”

9. INSTANT GRATIFICATION- “Call today, speak to a representative today”